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AXE FALLS ON BRIAN SHOW Daily Star 22.8.2003

Telly bosses have finally announced that SM:tv Live is being axed in the wake of presenter Brian Dowling's departure.

The Daily Star exclusively revealed two moths ago how ITV1 chiefs secretly decided to scrap the ailing show by Christmas.

And yesterday Steven Andrews, ITV's head of kids' programmes, confirmed that a new show will replace SM:tv at the start of next year.

He admitted: "After five fantastic years of SM:tv, we all recognised it was time for a change."

ITV chiefs are hoping that the unamed replacement show - which will feature games, sketches and music - can claw back its core audience of four to 12-year-olds.

SM:tv used to hammer its BBC rival The Saturday Show by pulling in audiences of two million. Recent figures are just half that - although ratings improved when Brian joined after winning Big Brother 2.

Georgeous SM:tv host Tess Daly is also leaving. Tommorrow mornings show will be her last.

25 Aug 2003 by admin

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